One of the great things about SXSW is how big it is. The moment you step on the plane to Austin, you can sense it. When you get to the Austin Airport, signs are everywhere welcoming you to SXSW. There is something about it that makes you feel a part of a much bigger thing, pushing you forward and expanding your horizons.
Of course, it also means vying for position when registration opens and struggling to get to sessions early so you can have the privilege of getting a seat. It definitely favors the prepared.
All this to say, if you see a session you’d really like to know more about, tell me about it.