April 2013

Content creators and curators, take note: people just don’t read everything you write. What to do? The NN Group (Jakob Nielsen’s company) suggests reorienting the way you write web pages. Most people scan your website, so make your website easy to scan. Hit the link below for more practical advice.

Excerpt:
They don’t.
People rarely read Web pages word by word; instead, they scan the page , picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across.
http://www.nngroup.com/articles/how-users-read-on-the-web/
The Resource section is a curated section of this website containing information and articles I find useful to my process. You may find them useful as well.

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Confused about how to translate something like “usability” into a number? The Nielsen/Norman Group has an article to help you do just that. It is meant as a comparison tool, but may be useful to give a baseline of an existing site in order to spot problems. The system is based on five components: task time, errors, memory, time to recall site structure, and subjective satisfaction.

Hit the link below to learn more about how to get a handle on measuring your website’s usability.

http://www.nngroup.com/articles/measuring-the-usability-of-reading-on-the-web/

The Resource section is a curated section of this website containing information and articles I find useful to my process. You may find them useful as well.

Read more