Email Reengagement: Is it Time to Say Goodbye?

Over time, email lists experience attrition (email subscribers disengaging). This article by BlueHornet’s Vice President of Strategic Services, Kara Trivunovic discusses ways companies try to solve this issue.

Keeping subscribers engaged is a longtime favorite topic of discussion. But over the last few years, as more inbox providers have adopted engagement as an inbox placement factor, the importance continues to grow.

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