The Dribbblisation of Design

It is so easy to think of “Design” as making beautiful, pixel-perfect interfaces, but in reality, Design is far more than that. In this article, the author argues for a view of design that goes far deeper than the visual design layer. In fact, Paul Adams, the author, discusses 4 distinct layers.

Outcome

Structure

Interaction

Visual

If you concentrate mostly in the visual layer, that’s art. Still incredibly important, but it’s not “big-‘D’ Design.”

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From Vision to Value: Techniques for Demonstrating the Benefits of Design

Cooper Design

Recently, I wrote a post for the Cooper Journal, a resource that has been extremely helpful to me in the past.

Here, I examine helping the in-house UX team communicate the value of design to both peers and those in upper management using techniques I learned at Cooper’s Design Leadership training.

Bottom line: You sell design by being valuable

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Is it Time for Content Marketers to Abandon Facebook?

As a small business owner, writer, or content creator, it is tempting to consider using Facebook or some other platform as the place to go to for your content. Unfortunately, what you’re doing is described in this article as “sharecropping,” putting your hard work into building decent content that ultimately belongs to someone else.

Instead, build your own brand on your own website and with your own email list. The reward is much greater.

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If you would like to start down this path, but are unsure where to begin, please contact me and I’ll help you get started.