May 2014

It is so easy to think of “Design” as making beautiful, pixel-perfect interfaces, but in reality, Design is far more than that. In this article, the author argues for a view of design that goes far deeper than the visual design layer. In fact, Paul Adams, the author, discusses 4 distinct layers.

Outcome

Structure

Interaction

Visual

If you concentrate mostly in the visual layer, that’s art. Still incredibly important, but it’s not “big-‘D’ Design.”

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As a small business owner, writer, or content creator, it is tempting to consider using Facebook or some other platform as the place to go to for your content. Unfortunately, what you’re doing is described in this article as “sharecropping,” putting your hard work into building decent content that ultimately belongs to someone else.

Instead, build your own brand on your own website and with your own email list. The reward is much greater.

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If you would like to start down this path, but are unsure where to begin, please contact me and I’ll help you get started.

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