Tempted to dump your content on Medium? Think that Facebook might be a good place to write content? Changes to a platform could be disastrous if you don’t maintain content on your own site.
From “Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy”
It wasn’t Amazon that killed them, or the proliferation of free content on the web, or the crappy economy.
They closed the store because they were leasing their big, comfortable building … and when that lease ran out, their landlord tripled the rent.
Literally overnight, their business model quit working. Revenues simply wouldn’t exceed costs. A decision made by another party, one they had no control over, took a wonderful business and destroyed it.