Agile is Reducing the Value of Your Design Team – Amplify Design

I found this pretty interesting take. Agile as a process to get products out the door is fine, but when you rely on it to build the right product, you’re bound to run into trouble because agile is simply not designed to innovate, only iterate.

I have been interviewing a lot of folks around the world about their current design operations (whether it is intentionally so or not, it exists). What I have heard is that the vast majority of design organizations are working in a Scrum or similar capital-A, Agile environment. There are many exceptions, but the overwhelming majority are working in 2-wk sprints, sometimes getting a sprint-0 in to do “discovery”.

View story at Medium.com

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