Questioning Design That Wants To Be Your Friend

It’s popular for companies of all kinds to promote a “friendly” design aesthetic. However, if everyone is jumping on the bandwagon, does your friendly and unpretentious site really stand out against the crowd? This article explores these questions and more.

The Dark Side Of “Friendly” Design

Everywhere you look a “friendly” brand stares back at you. Help Remedies sells doll-sized packets of over-the-counter medicine with tongue-in-cheek labels…

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