Questioning Design That Wants To Be Your Friend

It’s popular for companies of all kinds to promote a “friendly” design aesthetic. However, if everyone is jumping on the bandwagon, does your friendly and unpretentious site really stand out against the crowd? This article explores these questions and more.

The Dark Side Of “Friendly” Design

Everywhere you look a “friendly” brand stares back at you. Help Remedies sells doll-sized packets of over-the-counter medicine with tongue-in-cheek labels…

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Useful hourly reporting for Google Analytics

Several years ago, the Google Analytics team introduced a new feature allowing inquiring researchers to see a few metrics by hour of the day. It gave a much clearer picture of when visitors made time in their busy lives to read a websites’ content. It always helped me to estimate good times to publish new content or when to send an email. Sadly, the new version of Google Analytics breaks up the date range into hours showing the selected metric for each and every one. Here’s how to see what hour of day is most important to you and your website.

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