Category: marketing

Questioning Design That Wants To Be Your Friend

It’s popular for companies of all kinds to promote a “friendly” design aesthetic. However, if everyone is jumping on the bandwagon, does your friendly and unpretentious site really stand out against the crowd? This article explores these questions and more. The Dark Side Of “Friendly” Design Everywhere you look a “friendly” brand stares back at […]

Useful hourly reporting for Google Analytics

Several years ago, the Google Analytics team introduced a new feature allowing inquiring researchers to see a few metrics by hour of the day. It gave a much clearer picture of when visitors made time in their busy lives to read a websites’ content. It always helped me to estimate good times to publish new […]