Category: User Experience Design

UX Design Is Not Just For Digital

UX designers have the tools to impact much more than digital spaces. And as Zack Gehin talks about in this article, we must think beyond digital design in order to make better digital design. Stop limiting your product designs to the digital space. Here’s why. People will ditch your ancient 2D app experience for a […]

Goal-Directed Design for Regulated Agencies

Recently, I had the privilege of writing for the Cooper Journal about how Goal-Directed Design makes a lot of sense for heavily regulated industries. A few key points are using personas and scenarios to get early buy-in from stakeholders, building a shared vision for the project team, and discovering ideas that actually have merit (before […]

From Vision to Value: Techniques for Demonstrating the Benefits of Design

Recently, I wrote a post for the Cooper Journal, a resource that has been extremely helpful to me in the past. Here, I examine helping the in-house UX team communicate the value of design to both peers and those in upper management using techniques I learned at Cooper’s Design Leadership training. Bottom line: You sell design […]

Is it Time for Content Marketers to Abandon Facebook?

As a small business owner, writer, or content creator, it is tempting to consider using Facebook or some other platform as the place to go to for your content. Unfortunately, what you’re doing is described in this article as “sharecropping,” putting your hard work into building decent content that ultimately belongs to someone else. Instead, […]

Writing tasks to test web usability

  Writing tasks was one of the most difficult parts in learning how to do usability testing. Although I got a little direction for Steve Krug’s examples, translating those into practical applications proved challenging. Here are a few of the things I learned along the way. Call it the do’s and don’ts of usability testing.

Do one thing

I was driving south on I-5 and a pickup just ahead and to my left signaled they wanted in my lane. I slowed down to let them in and initially, they too hit the brakes expecting to go behind me. I continued to slow, they figured it out and sped up to get over. And […]