From Vision to Value: Techniques for Demonstrating the Benefits of Design

Cooper Design

Recently, I wrote a post for the Cooper Journal, a resource that has been extremely helpful to me in the past.

Here, I examine helping the in-house UX team communicate the value of design to both peers and those in upper management using techniques I learned at Cooper’s Design Leadership training.

Bottom line: You sell design by being valuable

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Do one thing

Car traveling west on CA-76

I was driving south on I-5 and a pickup just ahead and to my left signaled they wanted in my lane. I slowed down to let them in and initially, they too hit the brakes expecting to go behind me. I continued to slow, they figured it out and sped up to get over. And that’s when I knew what I was going to make my new year’s resolution.

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