Useful hourly reporting for Google Analytics

Several years ago, the Google Analytics team introduced a new feature allowing inquiring researchers to see a few metrics by hour of the day. It gave a much clearer picture of when visitors made time in their busy lives to read a websites’ content. It always helped me to estimate good times to publish new content or when to send an email. Sadly, the new version of Google Analytics breaks up the date range into hours showing the selected metric for each and every one. Here’s how to see what hour of day is most important to you and your website.

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