Building Organizational Trust

Building Organizational Trust

The relationship between the employee and their manager is one of the most important in the company. Trust produces a positive effect on problem solving, performance, citizenship behavior, cooperation, and communication. Yet what is trust and what ways can an organization build the trust necessary to realize these outcomes? Trust is a social phenomenon where…

Data Models Clarify Users’ Mental Models

Data Models describe what will form the basis of the structure of the product. During the second phase of Goal-Directed Design (GDD), the team creates models describing the data from their research. One of the most critical is the persona which describes the users. Data Models are another and describe how the users’ mental models integrate together.

Evaluating the Continuous Discovery and Delivery Model

The Continuous Discovery and Delivery (CDD) is one model to capture the design process. It is similar to a Lean UX approach in its etic perspective and to a Double Diamond process in its structure. The product manager leads a team continuously through these 5 stages: Product Discovery Product Discovery is the first stage in…

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Strength & Structure

Bones and muscles work together to enable a body to move. They are different, yet would fail apart without each other.  Muscles propel and activate motion, yet must have something to push against to do so. Bones cannot move on their own, yet provide structure so that when the muscle pushes against it, the bone…

Usability Testing

Usability Testing

Usability Testing is a method for discovering what people actually do on a website or app. A participant is given tasks and asked to perform them using the service while their actions and out-loud thoughts are recorded and observed. The test is streamed live to team members and project stakeholders to show people’s behaviors. If…