Category: Design

  • Outcome metrics for product desirability

    Outcome metrics for product desirability

    A solution to merging business metrics with things humans care about Measuring the users’ experience with a product is fraught with difficulties. There are two traps—business metrics or dubious quantitative measures like SUS, NPS, C-Sat, or CES. Jared Spool developed “Outcome Metrics” to combat this problem. These enable product design praxes ensure smooth product interactions. […]

  • Personas

    Personas are archetypes that communicate the research findings. They are research-based, though do not describe any one research participant in particular. They model the behaviors, frustrations, needs, and most of all goals that the researcher observed The strength of personas is that they provide a design target for the team. Without a target: Teams drift […]