“Design is the craft of visualizing concrete solutions that serve human needs and goals within certain constraints.”
Excerpt From
Designing for the Digital Age
Kim Goodwin
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Data Models describe what will form the basis of the structure of the product. During the second phase of Goal-Directed Design (GDD), the team creates models describing the data from their research. One of the most critical is the persona which describes the users. Data Models are another and describe how the users’ mental models integrate together.
… A Computer! Going to the doctor has its administrative challenges. My children recently had their yearly check-ups—meaning filling out 4 identical online forms. These are the same form my wife filled out online last year. Adding insult to injury, we had to fill it out again on paper because of a technical issue. This…
The Continuous Discovery and Delivery (CDD) is one model to capture the design process. It is similar to a Lean UX approach in its etic perspective and to a Double Diamond process in its structure. The product manager leads a team continuously through these 5 stages: Product Discovery Product Discovery is the first stage in…
Bones and muscles work together to enable a body to move. They are different, yet would fail apart without each other. Muscles propel and activate motion, yet must have something to push against to do so. Bones cannot move on their own, yet provide structure so that when the muscle pushes against it, the bone…
Usability Testing is a method for discovering what people actually do on a website or app. A participant is given tasks and asked to perform them using the service while their actions and out-loud thoughts are recorded and observed. The test is streamed live to team members and project stakeholders to show people’s behaviors. If…
A solution to merging business metrics with things humans care about Measuring the users’ experience with a product is fraught with difficulties. There are two traps—business metrics or dubious quantitative measures like SUS, NPS, C-Sat, or CES. Jared Spool developed “Outcome Metrics” to combat this problem. These enable product design praxes ensure smooth product interactions….
A Designer’s primary job is to represent the user. We do this through studying them, building empathy, and documenting what we find. The best way to communicate who these users are is through Personas. Personas communicate research findings. They are research-based, though do not describe any one research participant in particular. They model the behaviors,…
