Measuring Success
Success as a designer is measured through product impact, team collaboration, and personal growth in career, passion, and purpose.
“Design is the craft of visualizing concrete solutions that serve human needs and goals within certain constraints.”
Excerpt From
Designing for the Digital Age
Kim Goodwin
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Success as a designer is measured through product impact, team collaboration, and personal growth in career, passion, and purpose.
Discover why Goal-Directed Design (GDD) offers a flexible, user-centered framework that outshines others. Learn how GDD’s focus on user goals leads to more cohesive and meaningful products.
“Modern software processes have mastered the art of making, but not the art of understanding,” says Daniel O’Neil. To get at the understanding, he suggests using a conceptual model. The purpose of these is to help everyone on the product team understand the true intent behind the product. It supports requirements through communicating a conceptual…
Goal-Directed Design is a method of user-centered design that prioritizes looking for the goals of the end users and developing solutions to assist them in achieving those goals and overcoming the obstacles that block them. This is well documented in the books About Face and Designing for the Digital Age. Hugh Dubberly wrote a concise…
Explore Madsbjerg’s insights on unbiased observation and Henderson’s take on how ideologies, not luxury, define social classes in this thought-provoking article. Discover a fresh perspective on societal dynamics and class distinctions.
The relationship between the employee and their manager is one of the most important in the company. Trust produces a positive effect on problem solving, performance, citizenship behavior, cooperation, and communication. Yet what is trust and what ways can an organization build the trust necessary to realize these outcomes? Trust is a social phenomenon where…
Crucial Learning’s Six Sources of Influence Model
Data Models describe what will form the basis of the structure of the product. During the second phase of Goal-Directed Design (GDD), the team creates models describing the data from their research. One of the most critical is the persona which describes the users. Data Models are another and describe how the users’ mental models integrate together.
… A Computer! Going to the doctor has its administrative challenges. My children recently had their yearly check-ups—meaning filling out 4 identical online forms. These are the same form my wife filled out online last year. Adding insult to injury, we had to fill it out again on paper because of a technical issue. This…
The Continuous Discovery and Delivery (CDD) is one model to capture the design process. It is similar to a Lean UX approach in its etic perspective and to a Double Diamond process in its structure. The product manager leads a team continuously through these 5 stages: Product Discovery Product Discovery is the first stage in…