Design Discovers Valuable Problems
Design Leaders find the critical problems to solve. This means looking beyond a request to see what is really needed both on the company’s side and the users.
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Make it Clear
Designers clarify information by reducing ambiguity as much as possible.
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Shift to Strategic Thinking
Designers must discover the “why” behind design requests. They become strategic thinkers through research and involving stakeholders and users to inform effective design solutions.
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Crafting Clarity: The Design Leadership Playbook
This is the first article in a series on Design Leadership. Here, we discuss the importance of design leadership, emphasizing that it extends beyond simply completing assignments. Designers are encouraged to shift their mindset toward strategic thinking, clarity, and collaborative problem-solving. By understanding their value and driving meaningful outcomes, designers can enhance their roles and contribute significantly to their organizations’ success.
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2024 in Images
My 2024 in Images
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Who Knows What? Understanding Stakeholders in Product Design
A practical guide for designers to identify and understand key stakeholders, their roles, and how they contribute to successful product development and collaboration.
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Measuring Success
Success as a designer is measured through product impact, team collaboration, and personal growth in career, passion, and purpose.
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Why Goal-Directed Design Outshines Continuous Discovery and Waterfall Methods
Discover why Goal-Directed Design (GDD) offers a flexible, user-centered framework that outshines others. Learn how GDD’s focus on user goals leads to more cohesive and meaningful products.
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Conceptual Models describe how the product fits together
“Modern software processes have mastered the art of making, but not the art of understanding,” says Daniel O’Neil. To get at the understanding, he suggests using a conceptual model. The purpose of these is to help everyone on the product team understand the true intent behind the product. It supports requirements through communicating a conceptual…
