Usability Testing is a method for discovering what people actually do on a website or app. A participant is given tasks and asked to perform them using the service while their actions and out-loud thoughts are recorded and observed. The test is streamed live to team members and project stakeholders to show people’s behaviors. If…
A solution to merging business metrics with things humans care about Measuring the users’ experience with a product is fraught with difficulties. There are two traps—business metrics or dubious quantitative measures like SUS, NPS, C-Sat, or CES. Jared Spool developed “Outcome Metrics” to combat this problem. These enable product design praxes ensure smooth product interactions….
What How to teachWhy the UX Bootcamp classes aren’t resulting in the change desired. what Deep dive on Goalswhy need to understand what makes good ones, ones that are useful for personas what root cause analysiswhy will help find goals what economicswhy understand how retail fits in, find out what aspects drive consumer behavior. what…
A Designer’s primary job is to represent the user. We do this through studying them, building empathy (affiliate), and documenting what we find. The best way to communicate who these users are is through Personas. Personas communicate research findings. They are research-based, though do not describe any one research participant in particular. They model the…
