Goal-Directed Design Process

Goal-Directed Design is a method of user-centered design that prioritizes looking for the goals of the end users and developing solutions to assist them in achieving those goals and overcoming the obstacles that block them. This is well documented in the books About Face and Designing for the Digital Age. Hugh Dubberly wrote a concise…

Building Organizational Trust

Building Organizational Trust

The relationship between the employee and their manager is one of the most important in the company. Trust produces a positive effect on problem solving, performance, citizenship behavior, cooperation, and communication. Yet what is trust and what ways can an organization build the trust necessary to realize these outcomes? Trust is a social phenomenon where…

Personas

A Designer’s primary job is to represent the user. We do this through studying them, building empathy (affiliate), and documenting what we find. The best way to communicate who these users are is through Personas. Personas communicate research findings. They are research-based, though do not describe any one research participant in particular. They model the…