• Things I want to learn about

    ByGrant Baker

    What How to teachWhy the UX Bootcamp classes aren’t resulting in the change desired. what Deep dive on Goalswhy need to understand what makes good ones, ones that are useful for personas what root cause analysiswhy will help find goals what economicswhy understand how retail fits in, find out what aspects drive consumer behavior. what…

  • Personas

    ByGrant Baker

    A Designer’s primary job is to represent the user. We do this through studying them, building empathy (affiliate), and documenting what we find. The best way to communicate who these users are is through Personas. Personas communicate research findings. They are research-based, though do not describe any one research participant in particular. They model the…