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Usability Testing

ByGrant

Usability Testing is a method for discovering what people actually do on a website or app. A participant is given tasks and asked to perform them using the service while their actions and out-loud thoughts are recorded and observed. The test is streamed live to team members and project stakeholders to show people’s behaviors. If…

Personas

ByGrant

A Designer’s primary job is to represent the user. We do this through studying them, building empathy (affiliate), and documenting what we find. The best way to communicate who these users are is through Personas. Personas communicate research findings. They are research-based, though do not describe any one research participant in particular. They model the…