A conductor, seen from behind, raises their arms to lead an orchestra during a live concert. The orchestra includes violinists and other musicians, seated and playing attentively. The image is in black and white, with a spotlight emphasizing the conductor and musicians, while a full audience watches in the dimly lit background.
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Crafting Clarity: The Design Leadership Playbook

ByGrant Baker

This is the first article in a series on Design Leadership. Here, we discuss the importance of design leadership, emphasizing that it extends beyond simply completing assignments. Designers are encouraged to shift their mindset toward strategic thinking, clarity, and collaborative problem-solving. By understanding their value and driving meaningful outcomes, designers can enhance their roles and contribute significantly to their organizations’ success.

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Strength & Structure

ByGrant Baker

Bones and muscles work together to enable a body to move. They are different, yet would fail apart without each other.  Muscles propel and activate motion, yet must have something to push against to do so. Bones cannot move on their own, yet provide structure so that when the muscle pushes against it, the bone…

post it notes on wall

Usability Testing

ByGrant Baker

Usability Testing is a method for discovering what people actually do on a website or app. A participant is given tasks and asked to perform them using the service while their actions and out-loud thoughts are recorded and observed. The test is streamed live to team members and project stakeholders to show people’s behaviors. If…

Things I want to learn about

ByGrant Baker

What How to teachWhy the UX Bootcamp classes aren’t resulting in the change desired. what Deep dive on Goalswhy need to understand what makes good ones, ones that are useful for personas what root cause analysiswhy will help find goals what economicswhy understand how retail fits in, find out what aspects drive consumer behavior. what…